black market barbecue

While working with the startup food trailer and catering company Black Market Barbecue, I created an identity design which included the brand’s logo, color palette, standards and guidelines. For the logo, I included imagery of a pig and fire to fit the motifs associated with barbecue as well as scratched out eyes and an edgier red and black color palette to harken back to the brand’s rougher origin story of selling barbecue under the table.  Additionally, I designed the brand’s website, business cards, and sauce bottle packaging.