Black Market Barbecue

While working with the startup food trailer and catering company Black Market Barbecue, I created an identity design that included the brand’s logo, color palette, standards, and guidelines. For the logo, I included imagery of a pig and fire to fit the motifs associated with barbecue as well as scratched-out eyes and an edgier red and black color palette to harken back to the brand’s rougher origin story of selling barbecue under the table.  Additionally, I designed the brand’s website, business cards, and sauce bottle packaging.